Marconi Freitas da Costa Marconi Freitas da Costa

  

  https://orcid.org/0000-0001-9888-8359

     

 

Professor at the Federal University of Pernambuco (Brazil). PhD in Management from the University of Sao Paulo (Brazil). Coordinator of the Graduate Program in Management, Innovation, and Consumption (PPGIC) and Permanent Professor of the Graduate Program in Management (PROPAD) at Federal University of Pernambuco. Fulbright fellow (Visiting Scholar) for the doctoral internship (July-2014 / May-2015) at Questrom School of Business, Boston University - Fulbright Program - United States Department of State (USA). He is a SemeAd PQ Jr Productivity Scholar (2022-2023). Coordinator of the Consumer Behavior Research Group (GPCC) registered in the CNPq Directory. Founder and Editor-in-Chief of Consumer Behavior Review (CBR), and managed to index the Journal in the DOAJ and EBSCO databases. He was an Associate Editor of the Revista de Gestão Social e Ambiental - RGSA (2019-2021). He is a founding member of SCORAI - Sustainable Consumption Research, Action, and Initiative in Brazil. Main areas of interest: Consumer well-being, with an emphasis on decision-making for: sustainable consumption; health and food consumption; social media and conscious consumption; and personal finances. Email: marconi.fcosta@ufpe.br

 

GRUPO DE PESQUISA

Grupo de Pesquisa do Comportamento do Consumidor - GPCC (http://dgp.cnpq.br/dgp/espelhogrupo/212866)

 

PROJETOS DE PESQUISA EM ANDAMENTO

  1. Produção e Consumo Local de Alimentos Orgânicos no Agreste Pernambucano 

 

ARTIGOS RECENTES

  1. SILVA, A. S.; COSTA, M. F. As aparências (não) enganam: compra de serviços hoteleiros endossados por influenciadores digitais do Instagram. REMARK. REVISTA BRASILEIRA DE MARKETING, v. 20, p. 58-75, 2021.
  2. COSTA, C. S. R.; COSTA, M. F.; MACIEL, R. G.; AGUIAR, E. C.; WANDERLEY, L. S. O. Consumer antecedents towards green product purchase intentions. JOURNAL OF CLEANER PRODUCTION, v. 313, p. 127964, 2021.
  3. COSTA, M. F.; CAMPOS, P. O.; SANTANA, P. N. Procrastinação, controle e esforço percebido no comportamento de desperdício de alimentos. RAE. Revista de Administração de Empresas, v. 61, p. e2020-0451, 2021. 
  4. SILVA, M. J. B.; BARBOSA, M. L. A.; COSTA, M. F.; GOMES, J. P. Entre Posse e Acesso: Compreendendo a Extensão do Self no Consumo Colaborativo. ORGANIZAÇÕES & SOCIEDADE (ONLINE), v. 27, p. 333-356, 2020. 
  5. COSTA, M. F.; ANGELO, C. F.; FARIAS, S. A. Verticality, Regulatory Focus and Pricing: Who's Able to Get a Good Deal? BBR. Brazilian Business Review (English Ed.), v. 17, p. 309-327, 2020.
  6. COSTA, M. F.; SANTOS, L. L.; ANGELO, C. F. Corporate social and environmental responsibility: do consumers perceive it as being an organizational value? GESTÃO & PRODUÇÃO, v. 27, p. e4688, 2020.
  7. SILVA, M. J. B.; COSTA, M. F.; FARIAS, S. A.; WANDERLEY, L. S. O. Who is going to save the Brazilian Amazon Forest? Reflections on deforestation, wildlife eviction and stewardship behavior. PSYCHOLOGY & MARKETING, v. 37, p. 1-20, 2020.
  8. FERNANDES, O. L. C.; FERNANDES, N. C. M.; PAIVA JUNIOR, F. G.; LEAO, A. L. M. S.; COSTA, M. F. Symbolic consumption and representation of self: a study of interactions in a virtual community of Ubuntu-Br users. CADERNOS EBAPE.BR (FGV), v. 17, p. 717-731, 2019.
  9. SILVA, M. J. B.; SANTANA, S. A.; COSTA, M. F. Com que Roupa Eu Vou? Compreendendo o Consumo de Vestimentas Realizado por Empresárias de Confecções. REMARK. REVISTA BRASILEIRA DE MARKETING, v. 17, p. 788-805, 2018.
  10. COSTA, M. F.; FARIAS, S. A.; ANGELO, C. F. Chronic Regulatory Focus: Resist impulse consumption or let it happen? RBGN-Revista Brasileira de Gestao de Negocios, v. 20, p. 619-637, 2018.
  11. COSTA, M. F.; COSTA, C. E.; ANGELO, C. F.; MORAES, W. F. A. Perceived competitive advantage of soccer clubs: a study based on the resource-based view. RAUSP Management Journal, v. 53, p. 23-34, 2018.